Instead of Dew commercials being all zoomy and screamy, how about a little soft acoustic guitar and a gentle voiced narrator. I am officially declaring the Extreme movement to be over! And I am officially declaring this, the age of Smooth! The election of a “smooth” flavor into the Mountain Dew product line, I believe, is nothing short of a paradigm shift. What’s good about it? Sadly only one thing. I can’t pinpoint what it tastes like exactly, but it isn’t good. The murky white bubbles brought to mind the fetid jacuzzi water you could find at the local retirement home.Īnd the aftertaste. It’s milky color does not add to the appeal. But that wasn’t a plus because I really like the burn. I thought I felt less of the carbonation burn of classic Dew. Problem 2: “smooth” was lost in translation and ended up closer to “weak.” It does seem to drink smoother. White Out does taste citrusy, but at its most generic level, like one of any number of cheap citrus-flavored sodas. It’s marketed as “smooth citrus.” Problem 1: Mountain Dew is already citrus. Mountain Dew White Out is the Dew that will lead us bravely into the next decade. Again the voters turned out in droves, sometimes waiting for days at the local polling places, just to have their voice heard. The voice of the people cried out and Mountain Dew Voltage was the winner, earning itself a spot in Mountain Dew’s current lineup of products.Ģ009 gave us Typhoon, Distortion and White Out. 2007 gave us the candidates Supernova, Revolution, and Voltage. For the uninitiated, DEWmocracy is the process by which Mountain Dew releases brand new flavors and lets stoned skateboarders with oversized hats vote on which one tastes the least like medicine.
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